Apple has launched a new app called Clips that offers a new way to create and share videos on social media.
The app lets users add animations, Prisma-style filters and other effects to their video clips, and combine them with photos and music, without the need for complicated editing tools.
To create Clips videos, users simply touch and hold the "record" button to shoot video or photos or add them from the photo library.
They can then add filters, speech bubbles, shapes or emoji, as well as full-screen posters with animated backgrounds and customisable text.
Apple is providing dozens of music soundtracks to add to the Clips videos, which automatically adjust to match the length of a video.
The app also includes a feature called Live Titles, which lets users create animated captions and speech bubbles using just their voice.
Captions are generated automatically as a user speaks, and appear on screen synced with the user's voice. Users can tap any title to adjust text and punctuation, or even add inline emoji.
The Live Titles feature supports 36 different languages, according to Apple.
The videos are designed to be shared through Apple's Messages app, or on social networks such as Snapchat, Instagram, Facebook, YouTube and Vimeo.
Although many of these networks offer their own photo-editing tools, Apple hopes to encourage iPhone users to use its own Clips instead.
When users share Clips videos with friends in Messages, the app can suggest who to share with based on the people who appears in the video, and the people a user shares with most often.
When a suggested name is selected, Clips inserts the video right into Messages so it's ready to send with one tap.
Clips will be available on the App Store for free beginning in April, and is compatible with iPhone 5s and later, the new 9.7-inch iPad, all iPad Air and iPad Pro models, iPad mini 2 and later, and iPod touch 6th generation. Devices must be running iOS 10.3.
Apple also introduced a lower-priced model of its 9.7-inch-screen iPad on Tuesday, as well as a special edition of its iPhone 7 and iPhone 7 Plus with a red aluminium finish, and a storage upgrade for its 4-inch iPhone SE.
The red iPhone 7 marks Apple's 10-year partnership with the (RED) Global Fund, an organisation that fights AIDS, tuberculosis and malaria worldwide.
0 comments: