The Worst Shop IN UK Is Named

Morrisons has been handed the unwanted accolade for "worst shop" by consumer watchdog Which?.

The grocer came last in a poll of 100 high street brands, scoring just 55 out of 100.

And the shock result, which comes in a survey of 10,000 shoppers, reveals WHSmith and Poundland came second and third from bottom respectively.

The survey found the supermarket’s non-food range was lacklustre and voters criticised its “limited” homeware and electrical products.

One disgruntled customer said: “It would be better if they had a little more variety."

Another added: “It would be good to see more of a range of household stuff."

Morrisons, which came joint 37th out of 100 last year with a satisfactory score of 66, said it was “baffled” by the news.

In a statement it said: “Another survey from Which? very recently found that customers thought we were the most improved supermarket in the UK.

“So we’re baffled by these results, which are based on a very small number of responses.”

At the top of the table, Richer Sounds and Toolstation scored 80 each, followed by John Lewis, Harvey Nichols and Waterstones which were all awarded 79.

Posh department store Harvey Nichols jumped from 21st last year to second place and Waterstones had a top five finish for the first time since 2014.

Which? editor Richard Headland said: “The best retailers, Richer Sounds and Toolstation, continue to strike the right balance by selling quality products at reasonable prices.

"It’s a simple formula, but that’s why they consistently score well with shoppers in the Which? survey.”

The top five stores based on customer satisfaction and overall shopping experience – according to the Which? survey – are:

- Richer Sounds (80%)
- Toolstation (80%)
- Harvey Nichols (79%)
- John Lewis (79%)
- Waterstones (79%)

The bottom six stores are:

- Morrisons (55%)
- WH Smith (56%) - Poundland (59%) - Poundstretcher (60%) - Vodafone (61%) - Peacocks (61%)

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