Let's not fool ourselves, getting more likes on social media makes us happier - studies have even proven it.
And since getting lots of tiny little hearts of approval is, let's face it, the whole point of Instagram, it's important to be strategic about your posting.
Timing is critical when it comes to increasing the likelihood of engagement with your post, according to Hopper HQ – an Instagram scheduling site – which has uncovered the best time to post a photo.
By analysing data from the 1.2 million posts scheduled through the site, Hopper HQ found that you're more likely to reach a greater number of likes if you post between 6pm and 7:30pm in the week, and at 11am on the weekend.
There's no surprises there really, considering these periods are when the most people are actively using the app and so more people will see your photo on their timeline and (hopefully) engage with it.
But, timing isn't the only critical aspect of a social media posting strategy. The data also revealed that certain filters can affect the popularity of your post.
Gingham is the most popular filter, attracting the most likes and comments, with Clarendon following close behind.
But don't be fooled into thinking you can get away with any old image, what you’re taking pictures of matters too.
According to Hopper HQ, images that are based on personal experience like weight loss or travel, receive on average 22 per cent more likes than other images on the same account.
And it's not brunch obsessed egg yolk or avocado porn that comes next, but pictures of animals at second, and scenery images like sunsets and beaches coming in at third.
So, snap a picture of your next dog walk and make your furry friend look cute, use Gingham and then upload at 7pm to watch your post fly.
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