Eight-in-ten Brits say they have either ditched social media or have considered it - after saying they are sick of trolling, adverts and fake news.
A poll of 1,000 Brits by cyber security firm Kaspersky Lab, which operates in 200 countries and has a team of 3,300 cyber security experts, found that 78 per cent had either abandoned sites like Facebook and Twitter or had considered scrapping their accounts.
The poll found that 42 per cent of those quizzed said they got sick of seeing ‘more popular’ pals on social media sites, with 45 per cent saying they hated seeing pals having fun on holiday.
A total of 37 per cent said that when they looked back at their own old photos on social media sites they felt sad that their present life was ‘not as interesting’ as their old life.
Other top complaints were ‘trolls’ invading social media pages, fake news and pop-up adverts.
The poll also found that nine per cent of men had posted naked photos of themselves online, compared to five per cent of women.
A total of 72 per cent also said that intrusive adverts bugged them so much they stopped looking a social media sites.
David Mole, of Kaspersky Lab, said: “Our relationship with social media has developed into a vicious cycle.
“We want to go onto our favourite social platforms to tell all of our connections about the positive things we are doing.
“But the reality is when we log onto social media we’re bombarded with images of our friends having fun, and it looks like they’re enjoying life more than us.”
He added: “In their search for social approval, people have stopped seeing the boundary between what it is okay to share, and what is better kept private.”
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