Virgin Trains has announced it will hold regular recruitment fairs in PRISONS after successfully employing almost 30 ex-offenders.
The train operator initially planned to employ 12 people with convictions to work on its west coast services in 2014 as part of a contract awarded by the Department for Transport.
But the unusual recruitment method went so well there are now 27 ex-cons working for Virgin and Richard Branson is keen to employ more.
The business magnate now plans to hold recruitment events in prisons across the UK every three months.
A recruitment fair was held in HMP Addiewell in West Lothian earlier this week.
Virgin Trains has established partnerships with HM Prison Service, the Scottish Prison Service and private prison operators, all of whom work with inmates who are nearing the end of their sentence to identify employment opportunities.
The train operator has been actively recruiting people with criminal convictions since 2013 when founder Sir Richard Branson challenged Virgin businesses and the wider business community to help reduce re-offending.
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