The 70p shop was launched as a social experiment in Dover and has proven to be successful, owners now plan to expand to London and Kent.
A 70p shop opened as a social experiment has proved so successful - it is expanding across the country.
Shelves were cleared out in a matter of hours when 70p shop Niftie's launched in Dover, Kent, in July.
The revolutionary new supermarket aims to stamp out food waste in the UK by selling products classed as 'damaged' or nearing their best before date.
With most products priced between 10p and 70p, the shop beats prices at popular discount store Poundland by up to 90p.
After a sensational first four months trading, owners are looking to expand and already have their sights set on a central London location.
The brains behind the movement Nathaniel Richards, 26, aims to have a community supermarket selling surplus goods in every Kent town by 2019.
The founder, who relied on foodbanks during hard times believes his model is the perfect solution to tackle food poverty as well as waste.
He said: "Since we have opened we have prevented 55 tonnes of food waste going to landfill.
"We are getting so popular now we have got investors approaching us. It looks like we will be in London by December " we have been offered a shop in EC1.
"We take food that is due to be thrown away by suppliers and distribute it to the public to make sure nobody can't fill their cupboards."
As a community shop, proceeds from sales are reinvested in the store or spent on community projects.
Incredible bargains on offer include 180 packs of crisps for an incredible £1, and industrial size packets of fabric conditioner for just £2.75.
The shop even offers delivery for just £2 to any location in neighbouring Ashford, Canterbury or Margate to ensure those who are unable to leave the house can still take advantage of the bargains on offer.
Talks are in their final stages for the London branch, which is likely to be in Old Street, and will open once a month while they establish themselves in area.
He is also looking at a number of other sites across the south east.
The social entrepreneur is now on hunt for suppliers of surplus fresh goods.
He added: "What I need to do now is source fruit and vegetables. I need wonky fruit and wonky veg. I want people to get affordable, healthy food."
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