Tuesday 1 November 2016

Samsung is still considered to be bestseller

Samsung

Samsung is still the bestselling smartphone manufacturer despite its Galaxy Note 7 meltdown.

The South Korean firm will also be cheered by the fact that Apple lost ground in the smartphone market ahead of the launch of the iPhone 7.

The news comes from research firm IDC, which gave Samsung a 20 per cent share of the global smartphone market in the third quarter of 2016.

This was far ahead of Apple, which recorded only 12 per cent of the market, as it struggled with a lack of new devices ahead of the iPhone 7 launch earlier this month.

Melissa Chau, associate research director for mobile devices at IDC, said, "Samsung's market dominance in the third quarter was unchallenged in the short term even with this high-profile Galaxy Note 7 recall, but the longer term impact on the Samsung brand remains to be seen."

Overall, a total of 362.9 million smartphones were shipped during those three months, a one per cent increase on the same period during the previous year.

However both giants suffered from a decline compared to the previous year, as new upstart companies stole away customers.

Although little known in the UK, the remainder of the top five global smartphone sellers was made of Chinese companies, all of which have enjoyed huge growth in shipments during 2016.

Huawei came in third, claiming a 9.3 per cent share, ahead of compatriots Oppo and Vivo, both of which saw an enormous year on year increase of over 100 per cent.

The news comes shortly after a seperate IDC report found that 50 per cent of those who bought the now-discontinued Galaxy Note 7 have opted for an Apple iPhone.

Meanwhile, a meagre 17 per cent of those surveyed said they would choose another Samsung smartphone.

Apple reported sales of 45.5 million iPhones during its latest financial quarter – down from 48 million iPhones one-year-ago.


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