Pulse points are well-known to be the best place for your favourite scent, but experts say you could be missing a trick.
Most people choose their wrists and necks for a spritz of eu du toilette but is this really the best option?
Some experts claim you should be spraying perfume inside your belly button to get the most long-lasting scent.
What seems like a surprising choice actually makes quite a lot of sense.
Your belly button generates more heat than anywhere on the body, making it the perfect spot for a spritz.
Senior perfumer Steven Claisse told magazine Self: "Any area on your body that radiates heat will enhance a scent, and your belly button does just that."
And celeb Liz Tyler agrees, saying she dabs her favourite perfume under her arms and in her belly button.
Other bizarre places to try include the back of your knees, on your ankles and inside your elbows.
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