Google released its own version of smartphone called Pixel phone to challenge Apple's iPhone 7
The battle of the smartphones is set to get even more intense with Google unveiling its all-new Pixel and Pixel XL devices.
These new call-makers include AMOLED HD displays, impressive camera and premium design.
The Pixel and Pixel XL also land in your pocket with a premium price - costing the same as the iPhone 7 and 7 Plus.
However, Google is so confident about its new Pixel that it's even including an easy way to ditch Apple and move all your content across to Android.
1. UNLIMITED FREE STORAGEApple's new iPhone 7 does feature a whopping 256GB of storage but Google is going one better.
The internet giant is giving away free, unlimited storage for photos and videos with the new Pixel.
These are automatically saved to the cloud, in full resolution, when the phone's memory begins to get critical.
Google says this new new free service should mean all Pixel owners never run out of memory.
2. FAST CHARGING BATTERYWith the Pixel not yet in shops its unclear how well its battery will perform when placed against the iPhone.
However, there is one thing it is difficult to know it features over its Apple rival - fast charging.
This means when users need a quick boost, they'll can get up to 7 hours of battery life after just 15 minutes of charging time.
3. GOOGLE ASSISTANT BUILT INApple has Siri and Google has its Assistant.
The internet giant is making a big song and dance over this new technology and has made it available in its new Allo app.
But users of the new Pixel will get Google's Assistant built-in.
Like Siri, this voice technology is always ready to answer questions but you can also have a full conversation with it.
For example you can ask “Ok Google, where is the nearest cafe?”
Then tap the mic and follow up with "what time is it open until?" or "How do I get there?" and Google should tell you.
You can even book a table, add the reservation to your diary and invite friends all via the Assistant
4. 24/7 CAREApple has its Genius bar to lend a hand but if you buy a Pixel, and aren't too tech savvy, you can get support whenever you need it.
Google says that an expert will be just a tap away, day or night.
All users have to do is open the Settings app on your device and tap the Support tab.
There's even an option to share what's on the screen with an expert who can then give users step-by-step to solutions.
5. EASY SELFIESEveryone loves a selfie and Google has included a neat trick to take one.
Giving the phone a little flick will instantly switch between the front-facing and rear-facing cameras.
6. FINGERPRINT SCANNERiPhone has awesome fingerprint technology but Google's new phone brings extra features to this security scanner.
Placed on the back of the device it not only unlocks the phone but also lets you scroll through settings a bit like a trackpad on a laptop.
7. A HEAPHONE PORTApple may have ditched this ageing technology but Google has decided to keep a headphone port on its Pixel.
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