Kopi luwak renowned as the world's most expensive coffee.
The main factor of it's high price is the uncommon method of producing such a coffee. It has been produced from the coffee beans which have been digested by a certain Indonesian cat-like animal called then palm civet or also civet cat. This is the reason kopi luwak is also called cat poop coffee or civet cat coffee. The feces of this cat will be collected, finished and sold as kopi luwak.
Perhaps a native figured it was easier to collect the beans from the ground this way, rather than having to work harder and pick them from the trees? We'll likely never know. But because of the strange method of collecting, there isn't much Kopi Luwak produced in the world. The resulting coffee is said to be like no other. It has rich, heavy flavor with hints of caramel or chocolate. Other terms used to describe it are earthy, musty and exotic. The body is almost syrupy and it's very smooth.
In the past 10 years, kopi luwak has won the hearts — and wallets — of global consumers. A cup sells for $30 to $100 in New York City and London, while 1 kg of roasted beans can fetch as much as $130 in Indonesia and five times more overseas.
The ultimate in caffeine bling is civet coffee packed in a Britannia-silver and 24-carat gold-plated bag, sold at the British department store Harrods for over $10,000. The justification for these exorbitant prices? A claim that kopi luwak is sourced from wild animals and that only 500 kg of it is collected annually. The claim is largely nonsense.
While there are some ethical suppliers of hand-gathered civet coffee, recent investigations, both by journalists and animal-rights activists, have revealed a cruel and avaricious industry. To satisfy global demand, many suppliers keep captured civets in cages and feed them almost exclusively on coffee cherries.
Enduring appalling living conditions and an unhealthy diet, these nocturnal omnivores suffer mental distress — incessantly pacing and gnawing on their limbs — and succumb to illness and death. These grim farms are not confined to Indonesia. Farmers elsewhere in Asia have jumped on the bandwagon. By one estimate, 50 tons of mass-produced civet coffee from Indonesia, Vietnam, the Philippines and China flood the market every year.
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