Vodafone has introduced call barring technology across its mobile phone network to protect customers from nuisance and scam callers.
It says the new technology will potentially screen out hundreds of thousands of calls a day, including those from PPI and insurance claims handlers and missed call scams that trick people into calling expensive premium rate numbers.
Customers don't need to do anything to access the service, and in most cases you won't even know it's been introduced as you won't see the calls that get blocked.
The service relies on data analysis to identify mass dialling machines that can call thousands of people every second, often coordinated by sophisticated criminal gangs. Other scammers and nuisance calls are identified through customer reports.
Mark Hughes, head of corporate security for Vodafone UK says: "Fraudulent calls are a scourge on society, inflicting great anxiety for victims. The protection of our customers is paramount and we have been investing heavily in our network and technology to help stamp out this practice. We will continue to evolve the technology as well as work with industry bodies and the regulator to ensure we keep one step ahead of criminals."
Vodafone customers affected by nuisance calls can report them via Vodafone.co.uk, or by calling 7726 from their phones.
Alternatively, to opt out of unsolicited sales and marketing calls, text the Telephone Preference Service on 85095, and write ‘TPS' and your email address.
If you think there has been fraud on your card or bank account – or if you suspect anyone has attempted to compromise your financial details – report it immediately to your bank or financial services provider and then contact Action Fraud on 0300 123 2040 or via www.actionfraud.police.uk.
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